Bold claim: Winter is here, and staying healthy isn’t a passive wish—it’s a choice you can actively make with the right support. Now, let’s dive into how Cornwall is turning that idea into action.
A newly launched winter wellbeing campaign in Cornwall and the Isles of Scilly invites residents to take charge of their health this season. The initiative spotlights “winter wellbeing everyday champions” and highlights how friends, family, and the broader community can help people manage long-term conditions and stay well throughout the colder months.
Health leaders are also urging eligible individuals to roll up their sleeves for winter vaccines, including flu, COVID-19, RSV, pneumococcal, and shingles vaccines.
Among those featured in the campaign is Paul Sweet, who lives with diabetes. He notes the importance of self-care, especially during the festive period: “If we look after ourselves, we can also support the NHS further down the line.”
The campaign provides practical guidance on staying warm, protecting mental health, and remaining connected and active during winter.
Aisling Crombie, NHS Cornwall’s director of nursing, explains that five films feature people with long-term conditions sharing their lived experiences. For the 2025/26 winter push, local communities are encouraged to contribute simple, actionable advice. These films offer practical strategies for living well with diabetes, as well as lung and heart conditions, helping people take concrete steps to protect their health and wellbeing.
Clare Dawe, who has managed Type 1 diabetes for 15 years, shares her perspective: “Over the years I’ve found a routine that works for my condition. It’s empowering to share that with others, but it’s also important to look out for people around you.”
Dr. Tom Hackett, GP partner at Penryn Surgery, emphasizes the crucial role communities play in keeping residents healthy. He notes that, across Cornwall, a network of community hubs provides support, connection, and practical help long before someone needs NHS care.
Overall, this campaign reframes winter health as a collaborative effort—where local networks, accessible vaccination, and practical guidance come together to help people stay well all season. Which part of this approach do you think could benefit your own community most, and why?
